How to Sell Your Crafts Online…well it should be straightforward shouldn’t it? You simply advertize your crafts on Etsy or eBay or any number of handmade marketplaces and sit back and watch the sales roll in…
Except sadly they rarely do. Not without a lot of work in Marketing and Promotion and a squillion other activities. All of which take you away from doing the one thing you want to do – create and craft handmade items…
This website has been set up in order to help you. Granted, it’s also here to promote my new book but I hope that I can help you at the same time.
I didn’t write How to Sell Your Crafts Online to become a multi-millionaire (although it would be nice if I did)!
I wrote the book because I genuinely have a love for people’s creativity, handmade items, art, jewelry, clothes, soaps, sock puppets, books, zines and paper squids. Searching through Etsy is hugely rewarding and seeing what people dream up is a lot of fun!
So how does this benefit you? Well, as sharing all of my latest Social Media ideas for marketing your Etsy shops, I’m going to approach crafters to see if they’ll consider showing their work, strategies, lows, highs and in-betweens and showcase their creativity with you. And it’s my belief that everyone has a golden nugget of advice or a top-tip to improve marketing and sales.
Please feel free to leave comments and add me on Facebook and Twitter and naturally – don’t forget to order How to Sell Your Crafts Online
As readers of How To Sell Your Crafts Online will know, one of the many tools which I use to market online is Google Reader. I use it daily so I dedicated a whole chapter to it.
Sadly, it was announced on Wednesday (the 13th March) that Google Reader is going to be retired. You can read about it here
The news of Google Readers retirement has caused quite a stir and there’s even online petitions asking Google to keep the service running.
So what can you do if you’re using Google Reader?
Well, Digg have announced they’re working on an alternative, as have Feedly. And between now and July 1st there will no doubt be other alternatives popping up online.
Something you may also want to do is to back-up your Google Reader feed so it can imported into whichever new reader you decide to use.
Here’s an article which shows you how to back-up your data.
Image courtesy of filiph on Flickr
One of the services mentioned in the chapter on “Further Web 2.0 Sites” in How To Sell Your Crafts Online is Posterous.
Posterous is/was a fantastic service which allowed you to connect your Social Media channels and upload and share content.
Since writing “How To Sell Your Crafts Online”, Posterous was purchased by Twitter and a year after the purchase, it’s sadly being shut down. You can read more here.
If you’ve been using Posterous and want to migrate your content, there’s an excellent article on Lifehacker which shows you how to move your data from Posterous to Tumblr. You can read it here
Infographic by MDG Advertising
I think the above infographic says everything it needs to.
But I found the below quote mind boggling:
Articles containing relevant images have 94 percent more total views than articles without images, on average.
Wow! I’ve known for some time that graphics are crucially important for website engagement, but I had no idea just how important they are.
Just think how you can apply this to your blog!
And you probably know this information, at least subconciously, already.
Take a moment to consider how many web pages you land on with huge blocks of text and no graphics and the effect it has on you.
If you’re anything like me you probably click away within seconds, unless the information in the text is of critical importance.
Q. So what’s the takeaway for your Etsy Marketing?
A. People really are visual creatures and holding their attention using images is of key importance.
And because this is so important, I dedicated a whole chapter in How To Sell Your Crafts Online to this very topic.