How To Sell Your Crafts Online

by PaperbackWriter

How To Sell Your Crafts Online Books

 

How to Sell Your Crafts Online…well it should be straightforward shouldn’t it? You simply advertize your crafts on Etsy or eBay or any number of handmade marketplaces and sit back and watch the sales roll in…

Except sadly they rarely do. Not without a lot of work in Marketing and Promotion and a squillion other activities. All of which take you away from doing the one thing you want to do – create and craft handmade items…

This website has been set up in order to help you. Granted, it’s also here to promote my new book but I hope that I can help you at the same time.

I didn’t write How to Sell Your Crafts Online to become a multi-millionaire (although it would be nice if I did)!
I wrote the book because I genuinely have a love for people’s creativity, handmade items, art, jewelry, clothes, soaps, sock puppets, books, zines and paper squids. Searching through Etsy is hugely rewarding and seeing what people dream up is a lot of fun!

So how does this benefit you? Well, as sharing all of my latest Social Media ideas for marketing your Etsy shops, I’m going to approach crafters to see if they’ll consider showing their work, strategies, lows, highs and in-betweens and showcase their creativity with you. And it’s my belief that everyone has a golden nugget of advice or a top-tip to improve marketing and sales.

Please feel free to leave comments and add me on Facebook and Twitter and naturally – don’t forget to order How to Sell Your Crafts Online :)

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RIP Google Reader

by PaperbackWriter

Google Reader

As readers of How To Sell Your Crafts Online will know, one of the many tools which I use to market online is Google Reader. I use it daily so I dedicated a whole chapter to it.

Sadly, it was announced on Wednesday (the 13th March) that Google Reader is going to be retired. You can read about it here

The news of Google Readers retirement has caused quite a stir and there’s even online petitions asking Google to keep the service running.

So what can you do if you’re using Google Reader?
Well, Digg have announced they’re working on an alternative, as have Feedly. And between now and July 1st there will no doubt be other alternatives popping up online.

Something you may also want to do is to back-up your Google Reader feed so it can imported into whichever new reader you decide to use.
Here’s an article which shows you how to back-up your data.

Image courtesy of filiph on Flickr

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An Update on Posterous

by PaperbackWriter

Posterous Icon

One of the services mentioned in the chapter on “Further Web 2.0 Sites” in How To Sell Your Crafts Online is Posterous.

Posterous is/was a fantastic service which allowed you to connect your Social Media channels and upload and share content.

Since writing “How To Sell Your Crafts Online”, Posterous was purchased by Twitter and a year after the purchase, it’s sadly being shut down. You can read more here.

If you’ve been using Posterous and want to migrate your content, there’s an excellent article on Lifehacker which shows you how to move your data from Posterous to Tumblr. You can read it here

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How to keep Facebook Private

by PaperbackWriter

 
 
 

How to keep Facebook Private

 

Are you on Facebook? If so you’re in good company with (at the time of writing) 500 million daily active users.
And while Facebook is a fantastic tool for networking, marketing and having fun, there’s a hidden downside some people miss…

Privacy…

Lack of Facebook Privacy

OK, just for the record that Facebook screenshot is from my personal page and I’m not really drunk and my boss isn’t a dull, tedious moron with the personality of a wood shaving.
Which seeings as I’m my own boss, is a good thing…

I created the screenshot to illustrate a point to you. And a website called weknowwhatyouredoing.com illustrates the point even further.

weknowwhatyouredoing.com reveals people whose Facebook profiles aren’t set to private and whose posts are public, so anyone can see their updates.
*Warning – if you visit the site, you will find some of these updates can be explicit in nature.

As you can see from the list of categories shown below & available on weknowwhatyouredoing.com, many are things people wouldn’t want made public.

Here are the available categories on the website, which anyone (including employers) can see:

  • Who wants to get fired?
  • Who’s hungover?
  • Who’s taking drugs?
  • Who’s got a new phone number?

So that’s status updates where people badmouth their bosses, show how much they’ve had to drink or which drugs they’ve taken. And share their new phone numbers with complete strangers.

Pretty scary eh!

Now I’m sure you don’t need me to tell you how important it is you lockdown your Facebook profile & keep your updates limited to friends and family, rather than making them public.

How to Make your Facebook profile private in a few easy-steps!

OK, so now we’ve established public personal Facebook posts aren’t always a good thing, here’s how to keep them private in a few simple steps.

Please bear in mind these are my personal choices for privacy and they’re also for personal Facebook pages. They are not for “Fan” Pages for your business or organization (where you’d want updates to be public).

To access your privacy settings sign-in to Facebook and click the dropdown as shown below:

Facebook Privacy

Next, click “Custom”:

Custom Setting on Facebook

I chose the options shown below (leaving Friends of those tagged unchecked):

Screenshot3

Save changes and then click on “How You Connect”:

Screenshot4

From the list, I selected the options shown below. I prefer to let anyone send a friend request or message me so I can meet new people. And If needs be, you can always block people on Facebook at a later stage.

Screenshot5

After you’ve clicked “Done”, you will return to “How You Connect”. Now click on “Timeline and Tagging”:

Screenshot6

From here, I chose the options revealed below. Some might consider these pretty “strict”, but this is my personal choice for keeping privacy on Facebook:

Screenshot7

After you’ve made your choices & clicked “Done”, the next option to edit is “Ads, Apps and Websites”:

Screenshot8

This allows you to control or limit the information that Apps and Websites may use. Again, this is strictly personal and you may not be using Apps, so there’s no hard and fast rule here and you should choose whatever works for you.
But one of the settings I’d definitely look at is “Public search”:

Screenshot9

I keep this unchecked, but you may want people to find your profile inside the search engines, in which case you’d check the box.

Screenshot10

And finally, to ensure old posts in your timeline are kept private, click “Limit the Audience for Past Posts”.
This allows you to keep your historic activity on Facebook private:

Screenshot11

Once you click edit, you’ll find 2 choices:

Screenshot12

Either “Limit Old Posts” or “Cancel”. But this is personal preference. I went with “Limit old posts” so only friends can see them.

If you choose the same you’ll be presented with the following question:

Screenshot13

If you click “confirm” you’ll see the below screen confirming this action is now complete:

Screenshot14

Finally in Privacy Settings is “Blocked People and Apps”

Screenshot15

This is where you can block specific people using their names or email addresses. You can also block Apps and Invites. Again this is down to the individual so I won’t share my settings, but leave it to you to decide what’s best.

So that’s it for settings.
One final point, is to make sure you set your Facebook Status posts to show for “Friends” only, as shown below:

Facebook Status Friends Only

 

And…that’s it!

A final thing to bear in mind is keeping up with Facebook in the news.

If you see an update which shows the privacy settings have been changed, you should review your settings.

I hope this tutorial has been helpful & if you’d like further free tips and Social Media updates follow my page on Facebook & subscribe to my blog by clicking here.

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If you’ve read How To Sell Your Crafts Online, you will know I recommend scheduling your content.

Often, when we’re browsing online and find something we like and think will appeal to our friends, fans and followers, we’re tempted to copy the URL and paste it straight into Twitter and Facebook.

Which frankly, can be a mistake for two reasons.

  1. Facebook and Twitter streams are almost constantly updating and therefore your post can be lost within moments.
  2. By posting at a time when you know your intended readers are online it’s far more likely they will see your post and engage with you.

One thing I do not recommend scheduling your posts for Facebook in the same way I show for Twitter.

This is because studies have shown that Facebook give less “spread” to posts which come from 3rd Party Applications like Hootsuite or Bufferapp.

But now thankfully, Facebook have solved the problem of scheduling your posts.

Here’s how you can implement this new feature on your Facebook Page:

Step 1

First, paste in the URL to the content you’re sharing, plus your own personal comment.

Now as a further tip for the first time you try this, make sure you copy your comment and URL using Control & C (or Command & C on Macs).
It will soon become clear why I recommend this.

The next thing you need to do is click the clock icon as shown below:

Step1

Step 2

You may get a message before you can use the feature which will look like the below. To resolve this, simply add the date you set up your Facebook Page:

Step2

I added an approximate date for when I set up my Facebook Page for How To Sell Your Crafts Online:

Step3

Step 3

You will probably find yourself taken back to your Facebook Timeline Page at this point. So you will need to add your new post in again.

Hopefully you followed my advice above and copied it to your computers clipboard, so all you should need to do is paste it in by clicking Control & V on a PC or Command & V on a Mac.

Click the clock timer again:

Step4

And now you can add the Year, Month and Date, Hour (and even minute) when you’d like your post to go live:

Step5

Finally click on “Schedule” and you’re done!

___

Image courtesy of Earls37a on Flickr

 

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It’s All About the Images [infographic by MDG Advertising]
Infographic
by MDG Advertising

I think the above infographic says everything it needs to.

But I found the below quote mind boggling:

Articles containing relevant images have 94 percent more total views than articles without images, on average.

Wow! I’ve known for some time that graphics are crucially important for website engagement, but I had no idea just how important they are.

Just think how you can apply this to your blog!

And you probably know this information, at least subconciously, already.

Take a moment to consider how many web pages you land on with huge blocks of text and no graphics and the effect it has on you.

If you’re anything like me you probably click away within seconds, unless the information in the text is of critical importance.

Q. So what’s the takeaway for your Etsy Marketing?

A. People really are visual creatures and holding their attention using images is of key importance.

And because this is so important, I dedicated a whole chapter in How To Sell Your Crafts Online to this very topic.

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How not to Sell Your Crafts on Twitter!

May 7, 2012

If you’ve read How to Sell Your Crafts Online you’ll know I dedicate a whole chapter to Twitter called “Of Tweeting and Twitter”. You might wonder why Twitter merits a whole chapter. It should be straightforward right? You sign up and send out 140 character tweets and you’re done. But perhaps the simplicity of Twitter […]

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How To Sell Your Crafts Online – The Tweets

April 20, 2012

  You may or may not have noticed the links to the How to Sell Your Crafts Online Facebook and Twitter Pages. Hopefully you did. But if you didn’t – here’s is a selection of Tweets from this week: As you can see, there are plenty of great finds from across the web which you […]

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Improving Your Etsy Images

April 12, 2012

If you’ve read How to Sell Your Crafts Online you’ll know that I wrote a whole chapter dedicated to photography. The way you photograph your Etsy items is so important and vital that it definitely merited its own chapter. If you browse through Etsy you will soon see why. For every vibrant, clean and well […]

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The new Photoshop CS6 Beta is now available

March 29, 2012

    If you’ve read How to sell your crafts online then you know I recommend using free graphics programs if you don’t wish to pay out for Photoshop. But for a limited time you can download the new Photoshop Beta and give it a spin in case your curious to its capabilities. I’ve been […]

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The Marketers Guide to Pinterest

March 18, 2012

    The growth of Pinterest doesn’t seem to be be slowing. Below is a really hand Infographic I found which gives you a helpful snapshot of why your Etsy shop needs to be on Pinterest. Infographic by MDG Advertising Technorati Tags: Etsy Marketing Tips, Etsy Shop Marketing, Etsy Tips, Pinterest

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