If you’ve read How to Sell Your Crafts Online you’ll know I dedicate a whole chapter to Twitter called “Of Tweeting and Twitter”.
You might wonder why Twitter merits a whole chapter.
It should be straightforward right? You sign up and send out 140 character tweets and you’re done.
But perhaps the simplicity of Twitter is one of its problems, at least for Etsy Sellers and people who sell crafts online.
Because a tweet is so brief its easy to send a brief message. And sadly in the majority of cases, that message seems to be “Buy My Stuff!”
Which is why I dedicated a whole chapter in my book teaching people not to continously send out “Buy My Stuff!” tweets.
I follow the #Etsy hashtag on Twitter to see what crops up in the stream and also to find ideas and articles to retweet and share with people who follow me on Twitter.
And guess what – I don’t find many tweets which I believe people who follow me will find valuable.
That’s not to say that people aren’t making amazing items and sharing them on Twitter because they are and I love to see examples of peoples creativity and crafting ingenuinity.
But that is all I see for the most part.
Are you guilty of this?
How many of the items you share on Twitter are non-sales messages?
I recently read a great article on the subject. Here’s an interesting quote to consider:
A business pursues leads on Twitter because it thinks prospects are more likely to engage with them on this platform. So why do businesses think it’s acceptable to tweet every five minutes about their products, services and new releases? Twitter has a 140-character limit for a reason.
Rather, publish engaging snippets that will spark a conversation. Have you seen the people who take the alternative approach and post a flurry of tweets in a short time to get “exposure?” They get exposure, but not the kind they want. Guess what happens next? Unfollow.
Which is exactly what I teach in my “Of Tweeting and Twitter” chapter.
Plus I show places where you can find ways to share great content along with your sales message.
And the reason for this is because you want to stand out amongst the sheer noise of the chorus of voices all screaming “Buy My Stuff!”
Because once you start connecting and sharing interesting finds with potential Twitter Followers and people looking for engaging content, they really will be more inclined to “Buy Your Stuff!”
For a quick takeaway, go and run a Twitter Search for #Etsy and see how you can find a way to break through the noise.